nathalie rozot, planning and design

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1- Nested scales: from local to global
2- Homo Sapiens evolved in the 21st century into a dominantly urban species
3- Invisible chemicals sensed
4- Smart commuting
5- Roaming news in taxis and limousines
6- Public space for public information

rozot_civic_ads_5.jpg “Solar Ads: Public Smart” proposes that public space must serve public knowledge. It introduces new civic content within existing infrastructures of urban-situated technologies that permeate New York City’s urban transportation network (e.g. bus stops, subway stops, roadways, taxi fleet). “Solar Ads: Public Smart” does not require the construction of new systems. It presents large technological and economic advantages, as well as a strategic niche application for solar energy generation.
“Solar Ads: Public Smart” does not raise any technological obstacles: it requires a wireless connectivity for the taxi fleet, and a LAN (local area network) or MAN (metropolitan area network) connection for the static systems (bus, subway, roadway). Both are proven technologies. “Solar Ads: Public Smart” proposes to consolidate both the communication platforms where individual public agencies currently operate, as well as their provisional budgets for communication. The initiative proposes the transfer of existing budgets and resources, and will not face the obstacles that a project in need of a large new capital investment would. The transversal computation of the combined provisional communication budgets of public agencies will clearly demonstrate the beneficial econometrics of “Solar Ads: Public Smart.” An unsolicited entrepreneurial initiative proposed by Photic, “Solar Ads: Public Smart” received a 2002 New York Foundation for the Arts fellowship for initial concept development, and was a finalist for the 2009 Buckminster Fuller Challenge.
Photic is now seeking funding in order to pursue a methodical project development, including due diligence on all parts of the proposed systems, and to collaborate with NY city and state agencies (e.g. the New York Department of Sanitation, Recycling; the Department of Health; the Taxi and Limousine Commission; NYSERDA). Technical and financial assessments will be computed, including comparative studies with current federal, state and municipal spending for public advisories. Photic will compile comprehensive project specifications, and elaborate scenarii for the production and broadcasting of civic information in the public realm, as well as a timeline for the incremental planning of a system-wide and city-wide implementation.
“Solar Ads: Public Smart” has the potential of becoming a strong catalyst to increase public knowledge, and to have a distinguishing impact on recycling and health prevention practices, as well as on the promotion of solar energy generation in New York City.
A critical asset of “Solar Ads: Public Smart” is that a pilot-project can be proposed and implemented at low cost in the early stages of the project for testing and demonstration in the urban public realm.

© 2010 nathalie rozot